Our Mindset

We are not perfect, but every single day we strive to get a little closer to this state of mind. We involve our customers in this development process and do our best to implement solutions that create value.

We are a dynamic team with motivated personalities who want to create something new and celebrate success together. We live a start-up culture with everything that goes with it: flexible working hours, a flexible workplace, open offices, mutual support, team spirit, fun, spirit and lots of motivation.


Our Story

In 1994 the twenty year old Dan Aeschlimann wanted to become a professional cyclist! For this adventure he needed endless kilometres on the bike, a lot of heart and soul and enormous power. Always with the goal in mind, with a great deal of self-confidence and an outstanding coach, Dan worked hard to make his dream come true. Only four years later he was able to sign the first international professional contract.

After his professional career Dan Aeschlimann wanted to pass on his experiences. No longer a professional athlete, but with an unbroken passion for sport, his second career began in 2003 as a triathlon coach. And so Coach Aeschlimann can still look back on hundreds of athletes he has coached.

In order to implement his own coaching ideas, Dan Aeschlimann founded the sports coaching company MY sport in 2010. Within a few years, MY sport became the number 1 in Zurich for triathlon coaching. This also increased the scope of the training planning. From the sports starter to the Ironman Hawaii winner, the athletes’ plans were meticulously drawn up with Excel and Word in order to accompany the athletes as best as possible on their way. However, working with Excel and Word became tricky, error-prone and inefficient as the number of athletes increased. In search of a suitable tool for his training planning, Aeschlimann did not find what he was looking for. A new dream was born: a tool for creating individual and structured training plans: storing knowledge, exchanging experiences with other coaches, optimal support of the athletes and minimum administrative effort. In short: more time for coaching and personal care of the athletes!

In 2012 Dan Aeschlimann together with Oliver Marchand, CEO and Co-Founder of Carbon Delta, started the development of AZUM system. For this development the experiences of the active time as a professional athlete and above all the experiences as a coach were of great value. With the MY sport athletes, the tool could be tested and improved in practice at any time right from the start. In autumn 2014 AZUM system was used for the first time for the MY sport athletes.

AZUM system was developed as a training planning tool for contemporary sports coaching and has established itself over the last few years as a reliable tool for supporting athletes of all levels; from amateur to top athletes! Knowing that sport and nutrition belong together, the platform was further developed and solutions for nutrition planning were added. AZUM system was successfully launched on the market in June 2019.

AZUM system sets new standards in the field of sports and health coaching and will establish itself as a permanent fixture in the sports industry.