Our Mindset

We are not perfect, but every single day we strive to get a little closer to this state of mind. We involve our customers in this development process and do our best to implement solutions that create value.

We are a dynamic team with motivated personalities who want to create something new and celebrate success together. We live a start-up culture with everything that goes with it: flexible working hours, a flexible workplace, open offices, mutual support, team spirit, fun, spirit and lots of motivation.


Our Story

Background: Problem solver for own sport coaching company

Dan Aeschlimann, former professional cyclist and owner of MY sport, a sports coaching company renowned throughout Switzerland, was looking for solutions to provide his athletes with even better, more individual and above all more efficient support. Together with Oliver Marchand, Ph.D. in computer science from the ETH Zurich and co-founder of Carbon Delta, he started the development of AZUM system. The experiences of his active time as a professional athlete and especially those as a coach were of enormous value – so the tool could be tested and improved in practice with the MY sport athletes at any time right from the start. In autumn 2014 AZUM system was used for the first time for coaching MY sport athletes.

AZUM system as an independent company since 2019

After continuous further development to a training planning tool for contemporary sports coaching, 5 years later it was time to launch AZUM system as an independent company. In July 2019 the AZUM system AG was founded. At the same time, Thomas Schaffner, an experienced business professional with a passion for triathlon, could be engaged for the further development and operational management of AZUM system AG.

Customer needs at the center of development

It quickly became clear that the competition had not stood still during this time and that further substantial steps would be necessary to position AZUM system successfully in the market. So the team concentrated on understanding the needs of its future customers even better, in order to then tackle the necessary technical developments in a very focused manner and with the help of selected experts such as Philipp Seipp and Laura Philipp from Kickass Sports.

AZUM Coach and AZUM Athlete now available

AZUM system is now – in late summer 2020 – mature enough for sports coaches to use the whitelabel solu-tion professionally in their daily work. Unlike other platforms, however, AZUM system focuses on individu-alization instead of standardization. Those who use AZUM system can coach their athletes efficiently but still really individually.

The cloud version for coaches can be tested here for 30 days free of charge. AZUM system also offers individual support within the framework of 1:1 virtual meetings for all coaches interested in the solution. Dates can be booked here.

AZUM system also offers a version for athletes who want to coach themselves. In the AZUM shop, professional and high-quality training plans are available at fair prices.

The journey has just begun

The innovative Swiss company has only just begun its journey. In the coming months new extensions will be implemented continuously to simplify the sport coaching. In the near future, an AI that automates the coaching process to the extent that the coach only has to intervene when problems and new situations arise will be a central component and THE differentiating factor.

Investors wanted

AZUM system is interested in bringing further strategic partners on board for establishment, scaling and automation. Interested parties can contact the CEO, Thomas Schaffner, directly at info@azum.ch